Event Marketing Strategies

Created wayfinding and design systems with The Ohio State Fair, Jazz & Rib Fest, Ohio Department of Veteran Services, AARP, and G&J Pepsi.

project Role
Graphic Design & User Journey
Timeline
6 months
tools used

Illustrator, User Journey, and Print

Brief

During my summer internship from May 2024 to September 2024, I gained valuable experience creating branding, signage, and wayfinding systems for prominent clients. This role involved close collaboration with clients to align designs with their objectives, managing multiple projects simultaneously, and delivering high-quality solutions that effectively represented each brand and event.​​​​​​​

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Highlighted work

I developed and implemented comprehensive branding, signage, and wayfinding systems to enhance event navigation and improve the attendee experience for events hosting over one million visitors. Collaborating with more than 15 brands—including the Ohio State Fair, Jazz & Rib Fest, Ohio Department of Veteran Services, AARP, and G&J Pepsi—I created tailored designs that aligned with each brand’s identity. From concept to final delivery, I managed the design production process, ensuring high-quality visuals that met client expectations and event requirements.

Below is my end of internship presentation I gave on the conclusion of my time there.