Meridian

Visual Identity

This is a visual identity that merges retro typography with modern design principles, including a logo and full branding suite, along with packaging for vinyl, cassettes, and CDs that balance nostalgic aesthetics with functional elegance.

Product Development

On the product side, I conceptualized and rendered mockups of Meridian-branded record players, cassette decks, and CD players, ensuring simple, user-friendly interfaces that reflect the company’s “modern simplicity” ethos. To support promotion, I designed marketing materials such as posters, social media assets, and physical signage, all unified under a consistent brand voice and aesthetic. Finally, I developed strategic goals through a business model built on four divisions—Production, Broadcasting, Merchandising, and Office Operations—each aligned with the mission of making analog media accessible, relevant, and celebrated in a modern context.

Reflection

Working on Meridian Broadcasting Company was an immersive experience that deepened my understanding of brand storytelling, user-centered design, and the intersection of tradition and innovation. Through this project, I honed my skills in visual communication, product ideation, and creating cohesive, impactful design solutions. Meridian represents more than just a hypothetical brand—it reflects my ability to conceptualize and execute projects that are grounded in research, creativity, and a clear mission.

What I Learned

I learned how to truly find a solution within a brand issue. Design is not about what you like and what looks cool, although that can be a great addition, but rather finding a functioning solution that is true to the brand goals and longevity. I feel I successful crafted not only a brand, but a cohesive voice and system to push success. I owe plenty of thanks to my professor, Meredith Dixon, and my classmates at Ohio State. Thank you for taking the time to interact with my creation.