Event Marketing Strategies
Created wayfinding and design systems with The Ohio State Fair, Jazz & Rib Fest, Ohio Department of Veteran Services, AARP, and G&J Pepsi.
Overview
I designed and implemented comprehensive branding, signage, and wayfinding systems that improved navigation and enhanced the attendee experience for events drawing over one million visitors. In this role, I collaborated with more than 15 brands, including the Ohio State Fair, Jazz & Rib Fest, Ohio Department of Veteran Services, AARP, and G&J Pepsi, to create tailored designs that aligned with each brand’s identity. I also managed the full design production process from concept through final delivery, ensuring high-quality visuals that met both client expectations and event requirements.
What did I do?
I developed and implemented comprehensive branding, signage, and wayfinding systems to enhance event navigation and improve the attendee experience for events hosting over one million visitors. Collaborating with more than 15 brands—including the Ohio State Fair, Jazz & Rib Fest, Ohio Department of Veteran Services, AARP, and G&J Pepsi—I created tailored designs that aligned with each brand’s identity. From concept to final delivery, I managed the design production process, ensuring high-quality visuals that met client expectations and event requirements.
year
2024
timeframe
6 Months
tools
Adobe Creative Suite, Wayfinding, & User Journey
category
Internship
